There is definately an Ugg Culture today. My daughter got some ugg boots this winter and she just loves them. The great thing about these boats is that they are made in Australia wht Australian sheepskin and they are not only warm and comfortable but they will not make your feet sweat….they will actually keep your feet cool in the summer. But Ugg Culture has a very competative price and it is a great site that is very fashionable and user friendly to buy things off of - everything from slippers to boots.