Your family is not just limited to the people that are sitting around the dinner table but your extended family as well and that includes your pets. Your pets are a huge part of you family and in many cases a pet is treated better than the children in the household! If you have a pet you want to make sure that it is happy and healthy and than means protecting it from ticks and fleas that can not only bring the dog major discomfort but also can get it very sick. My parents have always used Frontline for dogs which is why I probably used it. However, I did go to a cheaper version of the same product because I figured they would all be the same but I was wrong and my dog was very upset with me. If she could talk she would have been screaming at me not to ever again cheap out on her medications! But I was going to the specialty stores that are always marking up their products when now you can just go online and get discounted prices that are so much more affordable for those pet products that are reliable and have that great reputation for actually working. What is the point of spending all the money on a product that is not going to work anyways…I would much rather spend the little extra on things that work because in the long run you save. Preventative measures are just so much better than having to go back and fix things and treat things. If you can prevent those fleas and ticks then not only will your pet be happy but your wallet will not get thinner because of all the trips to the vet’s for special treatments to help now cure the problem.